Increasing organic traffic is a top priority for every online business. Traffic is everything. Traffic is your business. We all know that search engine optimization (SEO) gets results, yet many eCommerce businesses still struggle to optimize their online stores and don’t do it properly.
That’s why we decided to write this Ecommerce SEO Guide: To help you rank better in organic search and drive more traffic to your store. The guide is based on the most important SEO techniques that you should implement for an effective ecommerce SEO strategy. It doesn’t matter if you are just starting or you have been doing ecommerce SEO for years, this guide will help you to improve your online store’s organic rankings and increase organic traffic!
What exactly is organic traffic?
Organic traffic is the search engine traffic that you drive to your website through unpaid or natural search results. This includes Google, Bing, and other search engine result pages (SERPs).
There are two types of organic searches: navigational searches and informational searches.
These are direct searches for specific websites/brands. For example, when a user searches for “Amazon” the search engine returns Amazon.com in organic results because it’s the most relevant website/brand-related to that query.
These are generic queries, meaning they return all kinds of websites, not just one in particular. An informational search might be returning many ecommerce websites related to the searched term. For example, a user searches for “backpacks” and your ecommerce store might appear in the search results because you are selling backpacks.
What are some methods for getting more organic traffic to your store?
Strengthen your SEO position
SEO is one of the most important elements of organic traffic. You can try to get more organic traffic by strengthening your search engine ranking position in the SERPs. There are many things you need to consider such as on-page SEO factors, off-page SEO factors, and competitors’ marketing strategies. However, we will talk about these points in detail in other posts.
Invest in good quality content
Quality content is a key factor in organic traffic. Users search for information that can help them solve problems or answer questions, and when they find the content that’s related to their queries, they click on your website.
That being said, your online store needs to offer such valuable content to increase its chances of getting higher rankings for certain keywords. There are many ways to create good content for your online store. That’s why we will create several posts to highlight different types of good content that you can use in your store (e.g., product descriptions, blog posts, etc.).
However, the most commonly used content type is SEO-optimized product descriptions of your products. These deep and very informative product descriptions help you rank higher in the search engine results pages for specific keywords. However, keep in mind that most online shoppers use mobile devices to look up products on Google and other search engines. Make sure that your product description is mobile optimized!
What is good quality content?
Many factors determine whether or not a piece of content is of good quality. Google’s goal is to offer the best answers to any user queries.
That being said, a good quality piece of content should aim to give answers and provide solutions for its targeted users. It should be interesting enough so that it can help build a connection with your audience, which will allow you to drive more organic traffic.
Create detailed product descriptions
Google, Bing, and other search engines determine the ranking of your website based on different elements which include user experience. For example, when an online store’s product descriptions are not detailed enough it can affect its rankings negatively in SERPs. Furthermore, nowadays most people use mobile devices to look up products on Google and other search engines. So if the user is looking for detailed information about your product, but all they can find is a shortlist of features with no explanation, chances are that they’ll leave your website and click on another result.
Therefore, you need to create detailed product descriptions so that users can get an idea about which features you’re selling. This will help them decide whether or not they want to buy your products and, if they do, you’ll be able to convert them into paying customers. organic traffic?
Increase the number of landing pages
Creating more landing pages will help you maximize conversions and, as a result, increase your organic traffic. Landing pages attract one specific type of user with targeted queries. So this means that if your ecommerce store has several landing pages targeting different groups of customers, then it will be able to get higher rankings for each group query.
Target long-tail keywords
It’s best to target long-tail keywords when you try to get more organic traffic. Long-tail keywords are usually three or more words in length, which makes it easier for users to understand what they’re searching for.
Organic search is still the most popular way of getting targeted customers to your ecommerce store. So if you want to get more organic traffic and increase your chances of making sales, the tips mentioned in the article will help you achieve that.
Develop a solid website architecture.
Site architecture is the structure that you build for your website’s pages. For example, if an online store has a blog and other product pages connected to it, then this can affect its organic rankings in SERPs.
That being said, create a simple structure for your site using these three steps: Create a directory for each topic Include all the necessary pages that pertain to the topic within its directory Connect all your relevant pages with related topics
By creating simple site architecture, you’ll be able to get higher rankings in SERPs which will ultimately increase your online sales.
Develop a link-building strategy for your website
Backlinks are one of the most important elements that search engines use to determine a website’s rankings. However, many online store owners don’t realize how important this is when it comes to increasing their organic traffic.
You can get backlinks from companies and websites related to your niche, which will help you get higher rankings in SERPs.
SEO is a complex strategy that can help you get more organic traffic. However, it takes a lot of time and effort to optimize your ecommerce store for search engines. So, if you want to increase your online sales, then follow the Ecommerce SEO Guide and tips above to get higher rankings in SERPs and drive more organic traffic.