Reviews are formal assessments of a particular product or service by a person which can include suggestions, inputs, praises and negative feedbacks.
However, many business owners are often scared of reviews because they usually don’t want to hear the negative aspects, but these reviews whether positive or negative can help in building the business generally.
Here are 3 ways reviews help boost your business
Credibility – Reviews will help your business in giving credibility, because prospects will believe that the business truly exists and there are people benefiting from it, it also sends a message of authenticity and value.
Have you ever bought a product from an online store because the positive reviews were massive and you just couldn’t skip without buying it? That is exactly what reviews can do to your prospects, it gives a certain sense of confidence that the business is as strong and real as the hype goes.
Fights off propaganda – Like it or not, some people may just want to ruin your business, careless online stalkers, bored people who are just angry about something or your competition. Whatever the case may be, reviews help the public, and makes your customers and prospects believe in your brand regardless of what the propaganda is saying.
Try posting positive reviews and see how it takes your business on a different boost.
You could also post reviews that come with suggestions and inputs, this way you send a message that you value the inputs of your customers and will strive to make their experience better.
Customer Service – Remember that both positive and negative feedback helps the brand? Yes, this is because it could go a long way in helping your customer service in devising ways to respond better to issues that may be facing your customers, your customer service should also inform you of such reviews and suggestions. This way you could turn these negative feedbacks to positive reviews by improving in the areas that you have been found wanting.
Customer service representatives can prepare positive response for the customers on how the brand is trying to rectify these issues.
Reviews, testimonials and proof can get you the sales you desire. However, you need to give value to get good reviews, improve your customer experience and strive for customer satisfaction.
Your sales copy should be talking about the positive feedbacks of your customers, benefits and features that surpass that of your competitors.
One of the most important aspects of a business is the ‘review part’, if your business is not bringing in any reviews, both positive or negative, it only means that your customers are somewhat indifferent about it. This means that you should work on providing a value that excites, alleviates the problems of your customers and has some extra juice in it.